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Paul Alofs is a Passion Capitalist.

President & CEO
The Princess Margaret Cancer Foundation

Since joining The Princess Margaret Cancer Foundation as President and CEO in 2003, Paul has helped raise over $600 million for cancer research and clinical care at The Princess Margaret. The Foundation raises and stewards funds for The Princess Margaret, one of the top 5 cancer research centres in the world.  In April 2012, Paul helped launch the Billion Dollar Challenge for Personalized Cancer Medicine.

Alofs’ career has been on a skyward trajectory since university. His resume includes Colgate-Palmolive Canada, The Marketing & Promotion Group, HMV Music Canada, President of BMG Music Canada, The Walt Disney Company, and President, Strategic Business Units for the launch of MP3.com.

Paul has received the Outstanding Progress and Achievement Award from the Schulich School of Business and was named Innovative Retailer of the Year by The Retail Council of Canada. In 2005, Alofs was inducted into the Canadian Marketing Hall of Legends.  He was named one of Canada's Top 40 Under 40TM business leaders in 1995, and in 2005, was voted one of the ‘Best of the Best’ by his fellow Top 40 alumni.  In 2007, The University of Windsor, his alma mater,  awarded Paul an Honorary Ph.D.