February 4, 2015

Today, on World Cancer Day, The Princess Margaret Cancer   Foundation’s #NoHairSelfie digital fundraising campaign is well-positioned to trend on social media in an effort to show support for patients worldwide who are undergoing cancer treatment. Thousands of people are expected to join the movement today by actually shaving their heads, or virtually “shaving” with the free app, and posting their selfie on social media using the #NoHairSelfie hashtag.
“The response to the #NoHairSelfie has gone beyond our expectations; from downloads of the app, to the number of participants, to the amount of money pledged, and all with the ultimate goal of raising funds for critical cancer research, says Paul Alofs, President and CEO, The PMCF.
“The phrase of the day is: “shave, share and donate,”” says Alofs.

  • Early highlights of the campaign include:
  • More than 50,000 downloads of the #NoHairSelfie app
  • Named best new app by Apple
  • Close to 15,000 #NoHairSelfies already posted in the online gallery
  • Top fundraisers Canadian philanthropist Gary Slaight and Vice Chair of Deloitte Harley Mintz have together raised over $1 million
  • Volunteer barbers include both Toronto Mayor John Tory and The Wealthy Barber David Chilton
  • Hair-ticipants include: Ray Civello, Founder of Civello Salon and President of Aveda Canada; Castro Liu, Councillor, Ward 3, Richmond Hill; 12-year old Scarborough-native Jamie Anderson, and participants from all across Canada, the United States, and Mongolia

Today, top fundraising shavers will undergo the razor at two events: an 11 a.m. press conference held at the Princess Margaret Cancer Centre’s 7th floor atrium, featuring volunteer shaver Mayor John Tory, and at the invitation-only #NoHairSelfie Buzz-Off & After Shave Party taking place at the Steam Whistle Brewery, today at 5 p.m. There is still time to sign-up as a hair-ticipant or to sponsor someone who has at
Many of the participants – or ‘hair-ticipants’  - in the #NoHairSelfie campaign have endured their own cancer journey or gone through it with a loved one; this fundraiser gives people the opportunity to demonstrate their support for the thousands of Canadians undergoing cancer treatment, many of whom lose their hair as a side effect of treatment.
Dawn Murphy, a cancer survivor who has raised more than $8,000, saw first-hand how people wanted to support her both during her treatment and her current fundraising efforts.  “One of the most visible and devastating side effects of my cancer treatment was the loss of my hair,” she said. “The #NoHairSelfie campaign gave my friends, family and colleagues the opportunity to show their solidarity for those of us still on our treatment journey or in remission.”
More than 40% of all Canadians will be diagnosed with cancer in their lifetime, and 1 in 4 is expected to die from the disease.
The #NoHairSelfie campaign aims to bring together cancer patients, survivors and those who love them for one common goal:  to Conquer Cancer in Our Lifetime.

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