Wall Dedicated to The Enbridge Ride To Conquer Cancer Unveiled at Silverstein’s Bakery
October 3, 2013

 On October 2, family members of Silverstein’s Bakery unveiled a massive and masterful mural honouring the Enbridge Ride To Conquer Cancer on the outside wall of their heritage bakery, which started in 1918. The unique 120-by-25 foot mural, spraypainted on the bakery‘s west wall, depicts the various faces and phases of the epic event -- cancer survivorship, philanthropy and Personalized Cancer Medicine at the Princess Margaret Cancer Centre.


“This is an incredibly innovative way for us to share our message about the Enbridge Ride to Conquer Cancer,” said Paul Alofs, President & CEO of The Princess Margaret Cancer Foundation.

“We are extremely grateful to Silverstein’s Bakery, and specifically, the Silverstein family, for donating this space to our event.”


The Ride, now in its 7th year, is an integral fundraising event that helps The Princess Margaret lead the revolution in Personalized Cancer Medicine at The Princess Margaret. Each year in Canada, there are more than 187,600 new cancer cases, and over 75,500 deaths attributed to cancer. In six years, The Enbridge Ride To Conquer Cancer has raised over $99.3 million for The Princess Margaret Cancer Foundation. The annual event draws thousands of participants and brings together communities of cancer survivors, cyclists and supporters who train and fundraise in order to participate in the two-day, 200-km Ride between Toronto and Niagara Falls.


“We are honoured to donate the wall space for this fantastic mural,” said Mark Silverstein, grandson of the business’s original owner. “The Ride To Conquer Cancer and the great work taking place at The Princess Margaret have deeply personal meaning to our family.  In 2006, we lost a family member, Kelly Silverstein, to leukemia. Our family’s hope is that people will see the mural and be inspired to register for The Ride or donate to someone who is riding.” 


Toronto Muralists Jason Rouleau and Ryan Dineen, using a design created by Naked Creative, spent over 150 hours, working through the night to complete the piece, used more than 300 cans of spray paint, including over 150 different colours. The mural features images of participants from previous Rides, including Drs. Bob Bell, Neil Fleshner, Jonathan Irish, Benjamin Neel and Fei-Fei Liu as well as Daniela Toman and Chris Taylor. Earlier this year, Rouleau and Dineen completed a similar Ride mural on the Sporting Life Bikes and Boards building.


“We extend a warm welcome for everyone to join us on June 7 and 8 for our 7th annual Enbridge Ride to Conquer Cancer,” added Alofs. “Register at www.conquercancer.ca or call us at 877-699-BIKE. Let’s push cancer to the wall!”  

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